The Detsky Mir has been updated with a new logo and a unique corporate font. We are in step with the times and do not lag behind the global trends in visual communication. Now the Detsky Mir looks open, modern and friendly!
What has changed?
The updated logo has a new look, nice cube shapes and brighter colours. Circe Rounded font was specially developed for us by ParaType. We used it for the text part of the logo.
In most cases, it is necessary to use the main version of the logo: the logo on a white or blue background with the site url.
In cases where the use of color is not possible, it is acceptable to use a single-color version of the logo.
In Belarus, the Detsky Mir operates under the Detmir brand.
A version of the logo with URL kz.detmir.com is used on the territory of Kazakhstan
The main requirement for the choice of the logo option is the readability and contrast of all elements in relation to the background used. Depending on the context, it is necessary to use the logo on the plate or a single-color version of the logo.
On a dark and medium-dark background, the contrast of the inscriptions is lost. You need to use the white text version.
Logo elements may fall out on bright gradient or photo backgrounds. In this case, the yellow cube has disappeared. For such situations, the use of a solid version or a single-color logo is acceptable.
Elements may fall out on bright backgrounds.
Brand Color Palette
The colour palette is made up of 16 additional colours, which are tinted black and white in steps of 5%, 10% or 20%. The colours are coded from light shades 005 to dark shades 09. Separately grey and blue-grey. There is also a set of bright (acid) colors, codes Ya01, Ya02, Ya04.
If you are a partner of the company and you need a font to carry out the work — request it from your project manager